Margay collage 4

These collages try to emphasize the ways in which food (mainly processed) was pictured and viewed in the 1950's. Food was made to look colorful, inviting, and luxurious, and the purchase and consumption of these new, innovative products was meant to reflect one's presumably white, middle class status (for that is who these ad's were made for). These ads reinforced gender roles by always addressing women as the kitchen dwellers, with happy husbands beaming at cakes and accepting plates of fried chicken (see collage 3). Interestingly, almost all alcohol ads I saw were for either whiskey or beer, and clearly targeted at men. They appealed to the "good judgement" of men, and pictured cocktail party type gatherings of men.